CUSTOMER
Superstudio was a successful ecommerce of lowcost designer furniture and reached a turnover of up to € 26M in 2018.
SOLUTION
Production of audiovisual pieces for branding generation and advertising on YouTube Ads.
SECTOR
Online sale (ecommerce) of designer furniture.
YOUR NEED
Superstudio needed to break the digital barrier that is generated in online stores that sell designer furniture products at an average ticket of € 200, with sales of chairs, tables, sofas, lamps and other products ranging between € 10 and € 2,000.
OUR SOLUTION
We gave Superstudio an audiovisual production service focused on making itself known as a brand (branding) and publicizing the value of its products. We make corporate, branding, product and inspirational videos to be able to supply Superstudio’s digital marketing team with quality audiovisual pieces for sale and promotion through ads on YouTube, Facebook and Instagram.
Our goal: to break the digital barrier that is generated in the sale of products online through videos that will lead the customer to almost “touch” the product and convince them that they were not going to find a better offer.
RESULTS
% Highest success in retargeting
% Highest web visits from video
Generating interest from video
+ Brand recognition
Testimony
Damaris Cortes
Our brand needed to go one step further, position itself and show itself to the world as a versatile and cutting-edge furniture brand. The hiring of Adauge’s services was a before and after at the communicative level. We made videos and advertising campaigns that helped us exponentially to increase sales and show our products achieving our goals.
