Càritas Catalunya is the institution that unifies all the Diocesan Caritas that exist in Catalonia.
Analytics and strategic consulting, management of the online presence, preparation of social media strategies and calendar of publications as part of the Inbound Marketing strategy.
NGO, Social assistance.
Càritas Catalunya worked their online communication with little regularity because the day-to-day work did not allow them to dedicate the necessary time. That translated into an irregular online presence that made it difficult to generate an online community and made it difficult to effectively reach its target audience.
We gave Càritas Catalunya an analytics service, strategic consulting and management of its online presence through social networks and blog, in order to generate daily content of value for its audience. We prepare with the person in charge of communication the strategy for social networks and a calendar of publications. We are growing every month and we meet the objectives we are setting.
Thanks to Adauge and its professionals we achieved the challenge of totally renewing the conceptual design of the new website and putting our social networks into orbit. One of the fundamental elements of success was the excellent understanding of the essence of our organization.