Branding and visual identity agency

We build brands with meaning, coherence and strategy. Visual identities that express who you are and differentiate you in the market.

In adauge. We understand branding as a strategic asset, not as an aesthetic exercise. We help companies build solid, clear and coherent brands, capable of communicating their value proposition and sustaining their growth over time. Our work goes beyond visual design: we align strategy, narrative and graphic system so that the brand works at all touchpoints.
Ideal for companies that need to organize their brand, differentiate themselves and grow consistently.

What is branding and why your company needs it

A brand is not what you say, it is what the market perceives

Branding is not just a logo or a typography. It is the way in which a company presents itself, communicates and is remembered.
A well-worked branding: Defines a clear identity – Generates trust – Reinforces differentiation – Brings coherence to all communication – Sustains long-term growth
Creating a strategic brand identity allows you to connect with people, transmit values and build reputation consistently.

How we work on branding at Adauge

Strategy, design and visual coherence
Our process combines analysis, strategic reflection, and design to create brands with purpose and journey.

Corporate Brand Analysis and Strategy

We analyse the current positioning, the competitive context, the audience and the company's values. We define a clear corporate brand strategy that gives meaning to all subsequent decisions.

Brand identity creation

We design the visual elements that represent the company:
• Logo
• Colour palette
• Typefaces
• Graphic system and visual style
Every decision responds to strategy, not passing fads.

Implementation and visual consistency

We ensure that identity is consistently applied to:
• Web
• Social media
• Corporate material
• Presentations and campaigns
Consistency is key to building a recognizable and trustworthy brand.

What our branding and visual identity service includes

Solutions adapted to the moment and objectives of each brand

Audit and brand repositioning

We assess the current perception of the brand and detect opportunities for improvement. We redefine visual and conceptual positioning to align it with business objectives.

Corporate Identity Manual

We create a clear and practical guide that includes all the visual and conceptual rules. This document ensures long-term consistency, even with different teams or vendors.

Applications and graphic materials

We design the necessary parts to activate the brand:
• Stationery
• Social media
• Presentations
• Commercial and corporate material
Each application reinforces the defined strategy.

Benefits of a strong visual identity

Clear brand today, growth tomorrow

Real differentiation in the market

Well-defined branding allows you to highlight and communicate your value proposition in a clear and memorable way.

Consistency and trust

A homogeneous image reinforces credibility, professionalism and reputation.

Increased recognition and recall

A careful identity facilitates the immediate identification of the brand and its association with quality.

Foundation for future growth

A solid corporate brand strategy allows you to scale, launch new products or internationalize without losing identity.

Success stories

Real stories, measurable results

Branding applied to real contexts
We have worked on branding and visual identity projects to:

Startups, Technology, Creative and Entertainment companies

Non-profit: Church, NGOs, Associations, Foundations

AEC&I: Architecture, Engineering, Construction & Industry

Health & Wellness: Psychology, Coaching, Medicine, Dentistry

Education sector: Colleges, Schools, Universities, Courses, Masters

The impact we've had

Learn about the stories that have defined our success, told by the customers who trusted us to transform their business.

More than 700 projects . Proven results. Every time.

5.0

José Joaquín

CdO España

They supported us in design, content and dissemination on the web, networks and newsletter. They are a proactive team that anticipates our needs and offers an agile and effective service.

Maria Elena

Abat Oliba Loreto

They helped us in web design, SEO and SEM. We highlight their professionalism, transparency and speed, as well as the peace of mind of knowing that they are always looking for the best solution.

We answer all your questions

Frequently asked questions about branding and visual identity

What is the difference between branding and graphic design?

Graphic design is a part of branding. Branding defines strategy, positioning and visual system; design materializes it. If you also need to activate that positioning with consistent pieces and messages, we can also help you with the Digital Content Generation .

How long does a complete branding process take?

It depends on the scope of the project. After the initial analysis, we define realistic phases and times.

Can I update only the visual identity without changing the logo?

Yes. In some cases we work on visual evolution while keeping the logo if it is still strategically valid, and we adapt it so that it works well in digital environments and in your Web Design .

Why choose adauge. as a branding agency?

Because of the strategic approach, coherence with business and the integration of branding with the web, marketing and growth.