Emerald Cultural Institute is an English learning academy that teaches its courses in English-speaking countries.
Ads to remarketing campaigns to capture leads directed to the web to close the sale via phone.
Education and languages.
Emerald was looking for new methods to reach its potential customers and close the registration for its English courses during the summer, for a very specific target.
We met with the client to determine with him which target we should impact, what they wanted to transmit and what was the main objective of that month of SEM and PPC campaign. In this way, we create a strategy that we apply during the campaign period, making the investment profitable.