INBOUND MARKETING
MAKE HIM FIND YOU
INBOUND MARKETING AGENCY
Get more visits to your website from visitors you are interested in. We work hand in hand to develop a tailor-made strategy for your business that helps you achieve your goals. Whether you have a B2B or a B2C, if your business works well it is because you offer solutions to the needs of your customers.
We help you to better define what the profile of your potential client is to develop a strategy that facilitates getting them to find you through the creation of content adjusted to their profile and through strategies in social networks and search engines that capture their attention.
Our team of inbound marketing experts in Sant Cugat del Vallès, Barcelona, will help you grow traffic to your website. We get the visits to your website made directly by your potential customers.
The Internet revolutionized the way we relate and communicate with the world. Thus, it has also changed the way in which one can do business. Of course, traditional formulas are still valid and in many cases necessary, but through the internet we can facilitate and automate many processes to save large amounts of time and money invested in attracting new customers and generating brand.
Before Web 2.0, all sales processes had to be carried out one by one: A sales process was equal to a sales opportunity for a single potential customer. Since the appearance of Web 2.0 (a few years ago), through a single sales process tens of thousands of sales opportunitiescan be generated. If you develop a good strategy, you can find many more customers, close many more sales and save large amounts of time and money.
From Adauge we prepare the entire inbound marketing plan to follow so that you get more Qualified contacts and improve your sales results: We provide the right content at the right time to convert your website visitors and your network audience into new contacts, to Build loyalty and close the online sale or provide your sales representatives with valuable information to close the sale.
Having many followers on social networks, having many likes on your publications, having many visits on a web page is useless if in the end you are not achieving your goal of filling out a form, asking for an appointment, requesting an interview, buying a product or acquiring a service. Generating quality contacts is more difficult than generating traffic, and for this reason it is not only about “doing SEO and doing SEM”. It is important that a team of professionals accompany you in the process to create and adapt an appropriate strategy and conversion paths that generate enough opportunities for you to achieve your sales objectives. Our team of inbound marketing professionals in Sant Cugat del Vallès understands what the real priority is for your business and keeps you involved in all stages of the process.
BECOME AN AUTHORITY IN YOUR INDUSTRY BY GENERATING VALUABLE CONTENT
HOW WE DO INBOUND MARKETING
INBOUND MARKETING CAMPAIGNS
VISIBILITY
The first step we take is to perform an analysis of your entity’s online communication to determine if all your digital media are prepared and optimized to make your visitors make the right journey to become leads (contacts), customers and prescribers.
To do this we diagnose and adapt your website, your blog and your digital channels so that they meet the essential minimums and from here we begin to work to implement your Sales Automation by reviewing the visibility of your page and the knowledge of KPIs such as web sessions, monthly evolution and impacts on your forms and CTAs.
CONTENT AND DETERRENCE
Once we know where the online presence of your business is, we prepare the main topics on which the creation of content will be based thinking about your buyer persona. In turn, we will plan the dissemination of content through your social networks and media, CTAs and calendars of scheduled publications.
Your users go through different stages and the creation and distribution of content must convey a message that is adapted to their life cycle and your traffic acquisition goals:There are different stages of relationship with your potential customers. From complete stranger, to visitor, to lead, to customer, to prescriber. Each of these stages requires a different message,since at the beginning you are starting a relationship with these people, then you put a name and surname, and then you move on to the recruitment and lead nurtring stage.
KEYWORDS, RRSS AND BLOGGING
If you want to reach quality leads, you’ll need to speak their same language. We do a keyword research comparing your experience and comparing it with what your competition does to improve your positioning and gain visibility.
We use your digital media and social channels as speakers of your digital marketing actions,so that your online communication gains authority in the social networks that are most suitable for your business.
We position your business to stand out as a benchmark in its sector through written and audiovisual content,taking into account persuasion techniques, copywriting and SEO positioning, so that you acquire new visitors and convince them with your product or service.
CATCHMENT
We capture potential customers for you: We generate new quality leads (contacts) with relevant information to be able to be more effective in the next stage of marketing or to close the sale.
We take care of creating dynamic forms integrated in different formats for automate the relationship with people and profile quality contacts. In order for your ideal client to give you their data, we use a digital strategy with recruitment circuits that will offer your potential client valuable information for them (the written solution to a problem they have) in exchange for valuable information for you (their contact details).
We use the most up-to-date techniques:
- Landing pages,which are the “landing pages” where your potential customers will arrive and where we will focus exclusively on persuading your potential customers that you offer them the solution to their problem. We integrate forms that, based on the stage of relationship in which we are, we will ask for one or another information (email, telephone, company, position, market, industry …).
- Forms to focus on acquiring as many qualified fields as possible; it is not the same as giving us only one email address to giving us ten qualified fields. We extract two types of contacts: Hot Leads (contacts who are ready for the offer) and Cold Leads (contacts who need a nurtreo until the end of the sales funnel).
- Databases, which will be generated in lists containing contact information and at what stage of the relationship they are. It is essential to have a sales closing methodology prepared to prevent the contact from cooling and thus close as many sales as possible.
RELATIONSHIP WORKFLOW AND LEAD NURTRING
We take care of preparing your recruitment website so that your users respond to the stimulus we have aroused. We adapt your digital ecosystem so that you capture business opportunities leading your users to take concrete actions.
In Adauge we plan the different actions of the strategy in workflows,so that we guide the user along the easiest path to get to the sale and get all the efforts directed to your main objective of sales, registrations, donations …
It is likely that before selling online, your business needs your potential customers to know the product or service a little better before they are willing to provide any data. Therefore, we take care of generating a Lead Nurtring circuit to help them make the final decision.
LOYALTY
Within inbound marketing, we do specific actions to build customer loyalty and get them to buy other services or products you offer:
We arouse the interest of contacts that you already had registered in your database, making a specific workflow that interests them for their content, actions, or offers that you offer them.
Contacts who have already completed 90% of the life cycle – they are already customers – can be converted into evangelizers and promoters of your own brand so that from their experience they take you to new contacts. Nothing will speak better of you than a happy customer.
Show your success stories to approach your customer in a more tangible way with your products or services: If your ideal customer sees everything you can do for them, it will increase their interest and give you greater credibility.
It is essential to integrate your sales circuit with a customer loyalty manager. To do this, you must connect a CRM (customer relationship management) system to be able to analyze the results of your inbound marketing strategy.
As an expert agency in inbound marketing in Sant Cugat del Vallès, Barcelona, we are The latest in the trends of customer acquisition and online sales generation, and we are in Constant innovation of our methods to always stay at the forefront and be able to offer you the best digital strategy that suits the objectives of your business, to make it grow through the Internet Using our catalog of solutions. We are digital creatives, specialists and we offer you a tailor-made solution to help you achieve your goal onthe internet, whatever it may be. Our inbound marketing team combines the experience in the solutions and services we offer at Adauge to ensure success in your campaign.
Our inbound marketing services are not limited to a manual rule application, although we continue A rigorous and successful methodology, we work hand in hand with you and we take care of customizing the strategy to your objectives and your resources to achieve maximum performance in meeting your sales objectives, registrations, donations, etc. We are proud of our inbound marketing services in Sant Cugat del Vallès and our experts value every project and challenge that comes our way.
Our story was born in 2014, as a result of the passion to communicate through the audiovisual projects, realities and lives that interested us humanly, focused from a perspective to communicate their value, their beauty and their human factor. With our clients we discovered that it was not enough to make “the best video in the world”, but that to reach their target audience we had to work very well all the online communication of the project. We thus enter the digital world with the luck of finding great professionals who have joined the Adauge team. A team that works with the same passion for communicating that illuminated the beginning of our company.
Adauge offers a total digital solution that includes audiovisual production, online communication and digital marketing services. We work hand in hand with you: we understand the essence of your business, where you are and where you want to go. We are proud to have successfully helped businesses and entities from various sectors and industries.
We introduce you to some businesses and entities to whom we have provided service.
We are proud to have successfully helped brands and companies from various sectors and industries.
FREQUENTLY ASKED QUESTIONS
The time it can take an inbound marketing project will depend on which strategy you choose to implement, as well as the services it implies: it is different to start a strategy from scratch, without a website, than to carry it out when all the agents that will take part are already well integrated. Therefore, it is necessary to adapt each project to the specific reality of the client. In any case, the process of implementing an inbound marketing strategy can be established in more detail after a meeting and audit in which we will know where you are and determine the concrete actions to follow and more specific deadlines to carry out the implementation.
Broadly speaking, an inbound marketing strategy consists of three stages from the moment a stranger visits your website, becomes a lead, then a customer and finally becomes a prescriber: the first stage tries to generate visibility of your online presence to capture the attention of your ideal client; the second stage allows us to convert these visitors into leads (contacts) and begin to offer them valuable information; the third stage is to sell them your product or service, and get your customer to recommend you to other potential customers. The process of developing an inbound marketing strategy for your entity is so personalized that until we hold a meeting it is impossible to determine what actions are going to be carried out in each specific case. You can contact us without obligation to explain your particular case and we will provide you with more detailed information.
Of course. If you have already taken the step of carrying out digital marketing campaigns and you have had a good supplier, you will surely be satisfied with the results that were obtained in your day. We can take advantage of the digital marketing actions you have already carried out to extract data, not duplicate actions, take advantage of the leads generated, investigate traffic… and with all this information and previous work we can spin fine in our inbound marketing strategy to optimize from the beginning the results you want to obtain based on your objectives.
