CRO & UX
AND OPTIMIZE RESULTS
STRATEGIC CRO AND UX AGENCY
Are you noticing significant amounts of traffic to your website, but not being able to generate a justified amount of conversions? Do you offer incredible services or products but you can’t make the sales you would like from your ecommerce platform? With the rise of technology, we are facing a world where SEO is more aligned than ever with the optimization of the search experience.
The search experience can start and end in the search engine itself, but it is essential to optimize your website to favor the user experience to your visitors. In the age of accessibility, UX (user experience) can really create or destroy a site. We put your customers first,ensuring that barriers are removed to allow for seamless interaction with your website.
Our UX and CRO specialists implement the perfect combination of design and user experience to increase conversion rates and your ROI. Our service goes beyond the user interface and delves into every aspect of the brand, design, usability and function of the web. We will find the solution to encourage your customers to convert in the most profitable way possible.
Conversion rate optimization (CRO) uses thecollection of data about how your users interact with certain areas of your website and landing pages,where they spend time and where they do not pass.
A poor user experience (UX) can make your customers critical of your brand. Our UX method is simple:we design the ideal goal to improve the user experience of your brand.
UX is more than an awesome website. Our human-centric approach ensures that every customer’s experience on your website is positive, based on real tests and analyses. Turn your website visitors into customers and make sure your website offers the best ROI possible, with the help of our UX and CRO services.
We integrate innovative conversion rate optimization technologies and thermal mapping software to better understand what your audience wants from your website and your business. We plan and implement a personalized strategy that delivers results while helping to point the right path to your users to help them reach the goal you want.
Optimize the conversion process and transform your users into customers
HOW WE IMPROVE CRO AND UX OF YOUR WEBSITE
Improve your brand's user experience
MARKET RESEARCH
Understanding the market your business is in is the first step in determining what your consumers expect from your website. To better understand this, our UX and CRO agency will provide you with an in-depth analysis of the current market situation and how your users are interacting with your website.
INITIAL AUDIT
To get the best UX and CRO results for your website, we need to understand what elements of the web your users interact with and why. Our conversion rate optimization team uses tools such as thermal mapping and analytics software to collect data on how your visitors interact with the web and where improvements may be needed.
ANALYTIC
We carry out a complete audit of your website to obtain data that allows us to understand what is already working correctly and what requires improvements. Often, two important actions are the implementation of call-to-action (CTA) buttons and color psychology, among other actions.
PRESENTATION OF HYPOTHESES
Once the audit has been done and the analytical data on the possible changes in the conversion rate optimization is obtained, we prepare a hypothesis to make sure that you understand the reason for the changes that are needed to optimize your conversion rates. Before implementing any changes, we make sure that you are satisfied with the changes that are proposed.
A/B TEST
To better determine if the suggested changes can have an impact, we will A/B test on two separate layouts, directing 50% of the traffic to each page. We will track interaction on each of the pages and use this data to determine which changes are working and which need further improvement.
INTERFACE DESIGN
We will implement an integrated interface design on the web to generate the necessary improvements in UX and increase the CRO. Some of these changes will be minor and others may affect the entire structure of the web,to ensure that your users get the best experience.
RESULTS
As a conversion rate optimization(CRO) and user experience (UX) agency, our work doesn’t end as soon as changes have been made to your site. An immediate result is not always recognizable, so we conduct a full analysis of the impact of our changes over a number of months to better understand how users interact with your website. We continuously monitor the changes we have made to make sure they benefit your company. We also regularly report on our findings to make sure your website remains as optimized as possible.
Our team of experts can implement the changes to improve the UX and optimize the CRO while you are aware of the adjustments made and the why of each one. By keeping in mind the goals and objectives of your business during the planning and implementation stage, we can increase the loyalty of your users and, in turn, promote your brand and product/service.
Our conversion rate optimization, user experience improvement, and landing page optimization campaigns are data-driven and often combined with other marketing services, such as SEO. As part of our quality assurance in UX and CRO we are constantly experimenting, testing and reporting on key findings for your website.
Our technology and expertise in everything related to UX and CRO allow us to offer a solution to help you capture more users who access your site and lead them to conversion. Decrease your bounce rate and watch your users move easily through the conversion funnel, improving your website’s profitability and ROI.
We are a conversion rate and user experience optimization agency in Sant Cugat del Vallès, Barcelona, with industry experts available to analyze and implement each and every one of the necessary actions.
Our story was born in 2014, as a result of the passion to communicate through the audiovisual projects, realities and lives that interested us humanly, focused from a perspective to communicate their value, their beauty and their human factor. With our clients we discovered that it was not enough to make “the best video in the world”, but that to reach their target audience we had to work very well all the online communication of the project. We thus enter the digital world with the luck of finding great professionals who have joined the Adauge team. A team that works with the same passion for communicating that illuminated the beginning of our company.
Adauge offers a total digital solution that includes audiovisual production, online communication and digital marketing services. We work hand in hand with you: we understand the essence of your business, where you are and where you want to go. We are proud to have successfully helped businesses and entities from various sectors and industries.
We introduce you to some businesses and entities to whom we have provided service.
We are proud to have successfully helped brands and companies from various sectors and industries.
FREQUENTLY ASKED QUESTIONS
UX encompasses everything that happens to a user when they interact with your website. Through research, analysis and design, we can update every aspect needed to improve your journey through your website. A user journey is the path a visitor takes to reach a goal on a website. This goal can be to get more information, buy a product or inquire about a service. Our UX service helps users achieve this goal as quickly as possible.
Our UX projects can be carried out in a specific period of time to be determined according to a previous study of the specific situation of your website or they can be continuous in order to collect as much data as possible and keep your website always optimized. We deliver a monthly report on the changes applied and keep you updated on our progress throughout the project.
Our conversion rate optimization and user experience services integrate a number of our other specialties to further enhance the reach and efficiency of your strategy. Some of our integrated strategies use organic search (SEO), paid search (SEM and PPC), and social media to better drive your business’ direct ROI.
The CRO allows you to collect information, which you can use to refine your website little by little. Monitoring how it is working and applying A/B test is essential and should be implemented as soon as possible, whether you are creating a new website or updating an existing website. The UX allows you to adapt your website by applying all the necessary changes so that your user’s journey leads them to meet their objectives in the simplest way, generating more conversions and improving ROI.
