Digital strategies at the service of purpose

Driving the growth of organizations that transform the world

At ADAUGE we accompany social organizations, foundations, NGOs and institutions inspired by Christian humanism in their digital growth. We bring together technology, communication, and strategy to amplify your social impact, build trust, and attract more employees, donors, and volunteers with consistency and purpose.

Challenges and objectives

The non-profit sector is going through a decisive moment.
The reduction of public and private funding, the saturation of messages and the fragmentation of care today force organizations to Communicate better than ever in order to sustain its mission.

Social entities are no longer just competing for resources:
compete for Trust , Relevance y Attention .

Those who do not work on their digital communication are giving up one of the most powerful tools for Multiplying your social impact , build community and ensure the sustainability of their projects.

Our strategic objectives in purpose-driven organizations:

Intelligent digital communication

n ADAUGE we believe that Communicating well is also a way of serving .

Every organization has a story that deserves to be told with truth, beauty, and consistency. That's why we design digital strategies that combine creativity, technology and data to Generate real and measurable social impact .

It's not just about visibility, it's about Connect with the right people , strengthen the link with the community and transform communication into action.

The pillars of purposeful digital growth:
Solid and well-structured website

Platforms that reflect the mission, facilitate conversion and put the person at the centre.

Content that positions the entity as a benchmark and makes it easier for those who want to help to find how to do it.

Real stories, testimonials, and ongoing communication that build trust and engagement.

Data-driven decisions to optimize resources and scale impact.

Advantages of digital marketing

Digital marketing is today the greatest ally of organizations with a purpose.
After word of mouth, it is the most effective, measurable, and sustainable way to reach those who share your values.

Profitability and control

Every euro invested is measured and optimized, maximizing social impact.

Segmentation and personalization

Messages reach people who are really willing to collaborate.

Measurable and traceable results

Each action generates data that allows improvement in real time, not a posteriori.

Transparency and demonstrable impact

Analytics strengthen the trust of partners, donors, and funders.

Don't know where to start?

Many organizations know that they need to make the digital leap, but they are not clear about how to do it without losing their essence.

That's where ADAUGE comes in.

Our strategic digital consultancy accompanies entities with a purpose step by step, aligning technology, communication and strategy at the service of social impact.

1

Diagnosis and strategy

We analyze:

  • Digital channels and current performance

  • Clarity of message and value proposition

  • References and context of the sector

STEP1
2

Action and growth plan

We design:

  • A realistic and prioritized plan

  • Monthly strategic support

  • Implementation of solutions (SEO, SEM, automation, branding, content)

Rocket
3

Support and continuous improvement

We measure, optimize and adjust every month.
Decisions are made with data, not assumptions.

Gears

Roadmap to Online Success for a Non-Profit

At ADAUGE we understand that the digital growth of an entity with a purpose is not only about "being present" on the internet, but also about Build a coherent, measurable and sustainable strategy that multiplies its capacity for social transformation.

Sm 1

Web & UX

Your website is the center of the entire digital strategy. We design platforms that convey your mission, facilitate conversion (donations, partners, volunteering) and offer an intuitive and human experience.

Smart SEO

We position your entity as a benchmark in its cause, optimizing content and structure to appear in the first results when someone seeks to help, donate or collaborate.

podoium
mega

Strategic SEM

We design strategic campaigns (Google Ads, Meta, YouTube, Google Ad Grants) to attract new donors, volunteers or partners accurately and at a low cost, always with clear and traceable metrics.

Authority and Communication Content

We show the truth, impact and beauty of your work through videos, testimonials and real stories that inspire confidence and mobilise action. We can accompany everything with email marketing and automation strategies.

chair
Case Study

Caritas Catalunya

Website
SEO
SEM
Content creation
Email marketing

The project with Caritas Catalunya was a turning point in their communication and digital growth. The objective was clear: Translating purpose into action , facilitating the collection of donations, partners and volunteering through an efficient, human and transparent digital ecosystem.

At ADAUGE we developed a comprehensive strategy focused on user experience, organic visibility and purposeful communication.

01

Digital platform: design, usability and conversion (CRO/UX)

The digital platform is the Nerve center of online communication. It's where purpose is translated into action: when a visitor becomes Donor, Partner or Volunteer .

The main ones Conversions These types of projects include:

  • One-time or recurring donations.

  • New member registrations.

  • Records of volunteering or participation in campaigns.

  • Subscribing to specific newsletters or calls to action.

  • Requests for collaboration, talks or training materials.

Usability

Simplified navigation and clear visual hierarchy to guide the user to action.

CRO

Strategic CTAs and emotional design that motivates participation.

Technical SEO

Natural integration between web architecture and content to better position.

The importance of branding

The Branding It defines the way an organization is perceived. In the social sector, it is the most powerful tool for convey trust and credibility .

As Dostoevsky wrote: "Beauty will save the world."
At ADAUGE, we believe that well-communicated beauty moves to action . For this reason, we adapt the visual identity of each entity to its digital communication, ensuring coherence between values, design and message.

02

Smart SEO: Visibility and Organic Authority

"If they look for you and they don't find you, you don't exist."

The positioning work focused on Increase organic visibility through relevant content, technical optimization, and authority strategies.
This allowed Caritas to appear in key searches related to social action, volunteering, poverty, and solidarity projects.

Technical optimization

Structure, load times, metadata and accessibility.

Content optimization

Creation of articles, news and stories with informative and emotional value.

Results in 12 months:

The implemented strategy generated sustained growth in visibility and organic engagement:

Total impressions
+ 0
Qualified clicks
+ 0
Medium CTR
+ 0 %

03

SEM: campaigns with purpose

The campaigns of Search Engine Marketing (SEM) were designed to To promote the collection and recruitment of members and volunteers , using precise segmentation and professional management of the Google Ad Grants .

Platforms used:

  • Google Ads

  • Facebook Ads

  • Instagram Ads

  • YouTube Ads

Increased visibility

Christmas campaigns and emergency projects with a significantly greater reach and prominent presence in digital media.

Increase in donations

Significant growth in contributions during specific campaigns, thanks to optimized digital strategies and precise segmentation.

Conversion of volunteers

High conversion rate on volunteer forms through clear communication and effective automations.

Measurable results

Constant increase in conversions (donations, registrations, downloads), with positive ROI and real-time tracking for total transparency.

04

Purposeful Communication: Connect, Inspire, and Transform

At ADAUGE we believe that Telling a story well can transform a life .
That's why we developed a comprehensive content strategy – audiovisual, photographic, automated and technological – to Showing the real impact of social work and strengthen the connection with collaborators, donors and volunteers.
Each piece was designed with authenticity and emotion, reflecting the Truth, Beauty, and Purpose of the organization.
Key results: greater emotional connection, active community and a more efficient and transparent digital structure.

Audiovisual production

Videos as a central communication tool.

  • Campaigns and impact stories: they show the real change generated.

  • Testimonials: beneficiaries and volunteers who give voice to the cause.

  • Institutional and branding videos: they convey values, vision and purpose.

Professional Photography

Real images, with soul and aesthetic coherence.
Used on the web, networks and printed materials to reinforce credibility and visual identity.

Email marketing and automation

Continuous and human communication with partners, donors and volunteers.

  • Periodic campaigns with results and stories.

  • Automations by phase of the donor cycle: welcome, follow-up, gratitude, loyalty.

  • Impact newsletters with reports and news.
    → Result: more informed and engaged community.

Custom software

  • Digital tools to optimize internal management:
    donation dashboards, custom CRM, and administrative automation.
    → Result: one organization More agile, connected and transparent .

The impact we've had

Learn about the stories that have defined our success, told by the customers who trusted us to transform their business.

/5
0

More than 700 projects . Proven results. Every time.

2800
52557
2149178641
2150377131
5.0
port
José Joaquín
CdO España

They supported us in design, content and dissemination on the web, networks and newsletter. They are a proactive team that anticipates our needs and offers an agile and effective service.

Port2
Maria Elena
Abat Oliba Loreto

They helped us in web design, SEO and SEM. We highlight their professionalism, transparency and speed, as well as the peace of mind of knowing that they are always looking for the best solution.