We promote the digital growth of schools, universities and educational centers. At ADAUGE we combine strategy, communication, and intelligent automation to engage students, strengthen communities, and amplify educational impact with purpose and vision.
The current educational context is undergoing a profound transformation.
On the one hand, the low birth rate has significantly reduced the number of potential students, increasing competition between schools to attract and retain families.
On the other hand, the growing cultural and social diversity poses a new challenge: to maintain identity, values and pedagogical coherence in a changing and plural environment.
In this scenario, colleges and universities no longer only need to offer an excellent academic proposal: they must clearly communicate who they are, what sets them apart, and why families should trust them .
At ADAUGE we accompany educational institutions in this adaptation process, helping them to transform demographic and social challenges into opportunities for sustainable growth. We do this by combining strategy, creativity and technology to strengthen the bond between the institution, families and students , from the first contact until long after the end of their educational stage.
In the past, for a school to stand out, it was enough to have a good location, a visible building and a strong reputation in its local environment. Today, the first showcase of any educational institution is on the internet: your website, your presence in search engines, your content and the digital experience you offer .
Growth no longer depends only on communicating, but on Connect Intelligently . For this reason, at ADAUGE we design digital ecosystems that combine strategy, creativity, automation and artificial intelligence to attract the right families, accompany them during their decision-making process and make them an active part of the educational community.
The four pillars of online success remain the same, but their management has evolved:
A solid and optimized website , designed to convert visits into requests, with a fluid and human experience (CRO/UX).
A leading SEO positioning , which guarantees visibility to families who are actively seeking the type of education that the school offers.
Recurring and valuable content , which communicates the values, methodology and life of the school with authenticity.
A coherent and automated digital strategy , which unifies all channels – web, networks, campaigns and email marketing – in an integrated system of acquisition and loyalty.
At ADAUGE we help schools to digitize their communication without losing its essence, creating an online presence that projects Trust, Consistency, and Purpose .
After personal recommendation, digital marketing remains the most direct, measurable, and efficient tool for connecting with families. The difference is that today technology allows us to do it in a way that is not the only way to do it. Smarter than ever .
Centers that integrate digital strategy, automation, and artificial intelligence not only achieve more visibility: they build systems that learn, adapt, and improve every day .
You can reach thousands of families at a fraction of the cost of traditional marketing, optimizing the budget based on actual performance.
AI makes it possible to identify search patterns, interests and behaviours, showing each message to families that really fit the centre's profile.
Each user receives the most relevant content according to their stage of the process (discovery, consideration or decision), increasing the likelihood of conversion.
Analytics and machine learning systems make it possible to detect what works, what doesn't, and optimize campaigns without constant intervention.
You know that your school needs to take a step forward in the digital environment, but perhaps you are not sure where to start. That's where we come in.
At ADAUGE we accompany schools, universities and educational centers in their digital growth process, helping them to make strategic decisions with data, technology and a vision of the future. We don't just offer services: We design a tailor-made digital transformation plan , with clear objectives and continuous monitoring to ensure real results.
We analyse the current situation of the centre to understand its starting point and detect opportunities for improvement:
Active digital channels and their performance.
Value proposition and communicative coherence.
Analysis of references and competitors in the education sector.
Based on the strategy designed, we implement the actions and systems that will transform your communication and recruitment:
Digital Consulting Document: Action Plan and Execution Schedule.
Monthly accompaniment: follow-up meetings and optimization of results.
Integrated digital solutions: web development, automation, SEO, campaigns and audiovisual content.
A Cohesive digital system that works for you : Automatically attracts, informs, nurtures and builds family loyalty, without relying on constant manual effort.
At ADAUGE we not only improve your digital presence; We help you build a Smart strategy that grows with you .
Our methodology combines strategy, technology and automation to build Connected digital ecosystems that promote visibility, recruitment and loyalty of families. Each element works in an integrated way to transform the communication of the center into a system of continuous and measurable growth.
Pages designed to guide the user to action – requests for information, visits or registrations – optimised to offer a fluid, accessible experience that is consistent with the identity of the centre.
Organic positioning focused on key searches in the education sector.
We combine semantic analysis and predictive intelligence to anticipate trends and increase visibility of priority stages or programs.
Results-oriented precision advertising on Google, Meta, or YouTube.
We use automation, email marketing, and machine learning to optimize budget, segmentation, and performance in real-time.
Production of videos, photography and graphic materials that communicate confidence, values and differentiation.
We integrate storytelling and interaction data to measure the impact of each piece and prioritize the most effective formats.
Key improvements were implemented in three main areas:
Simplification of navigation and reduction of steps to carry out actions, offering a comfortable and intuitive experience to families and students.
Redesign of the calls to action and the visual structure to encourage specific actions (request information, sign up for extracurricular activities, consult services such as canteen or transport
Personalization of content and interaction to strengthen trust and emotional connection with families.
Branding is an essential component in building a coherent digital identity. At ADAUGE we understand that a good visual identity not only defines aesthetics, but also it transmits coherence, confidence and educational values at every touchpoint.
We adapted the school's existing graphic identity to the digital environment – typography, colours, iconography and visual style – and created a unified experience between the web, promotional materials and audiovisual content. In addition, we developed a visual identity dossier that guarantees consistency in all future communication pieces.
To ensure the stability and evolution of the project:
Web maintenance: updates, security and delocalized backups (especially important for the processing of personal data).
Reactive management: technical support and updates on demand, ensuring optimal performance and an always up-to-date experience.
If they look for you and they don't find you, you don't exist.
We improved the school's organic positioning on Google to increase visibility and qualified traffic – parents actively interested in schools in their area.
Our work was divided into two main lines:
Structure, speed, clean code, and structured data for easy indexing.
Strategic writing of relevant pages and articles that would strengthen the school's authority in educational pursuits.
(now evolved towards a predictive and intelligent SEO model, based on historical data and machine learning):
SEM campaigns are one of the most effective tools to boost registrations and visits, especially in key periods such as open days or registration.
At ADAUGE we develop campaigns Multi-platform and automated (Google, Meta, and YouTube), optimized in real-time by intelligent algorithms that adjust the investment according to the behavior of the target audience.
Full capacity at the Santa Isabel School in Sant Cugat.
At the Loreto Abat Oliba school in Barcelona.
Increased return on investment (ROI) through continuous optimization.
Each campaign was measured by its actual impact on Information Requests and Registrations , not only in clicks or impressions, consolidating a 360º Performance Marketing approach applied to the educational field.
Professional video and photography production was key to conveying the essence of the school and reinforcing its online reputation. The videos not only showed the life of the center, but also they told their story, their values and their educational environment in a close and emotional way.
Promotion of facilities, programs and personal accompaniment.
Welcome and integration of new families.
Emotional communication and reinforcement of belonging.
Philosophy, projects and institutional goals.
Learn about the stories that have defined our success, told by the customers who trusted us to transform their business.
More than 700 projects . Proven results. Every time.
They supported us in design, content and dissemination on the web, networks and newsletter. They are a proactive team that anticipates our needs and offers an agile and effective service.
They helped us in web design, SEO and SEM. We highlight their professionalism, transparency and speed, as well as the peace of mind of knowing that they are always looking for the best solution.
